About Tess Roenitz
Welcome
Feel free to reach out to me with questions about my experiences and qualifications
Experience
2018 - 2020
Golf Service Assistant | Blackwolf Run
In my role at a prestigious Five Star Five Diamond Golf course, I helped communication channels between guests and employees, strategically directing efforts to enhance the overall customer experience. This involved not only coordinating logistics of various tournaments but also managing the logistical intricacies of transporting guests' golf bags, particularly those from the esteemed Kohler brand, ensuring both safety and satisfaction at every turn. Additionally, I assumed leadership responsibilities during managerial absences. I guided the outdoor staff by strategically allocating tasks based on individual preferences and strengths, thereby fostering optimal team performance and elevating the resort's reputation for unparalleled service excellence.
2020 - 2021
Bartender | Osthoff Resort
In my capacity, I diligently catered to the needs of numerous guests on a daily basis, ensuring each interaction left a lasting impression that beckoned their return to the resort's welcoming embrace. Beyond guest service, I meticulously managed the administrative aspects of inventory and financial accounting, diligently filing paperwork at the conclusion of each shift to maintain operational efficiency and accuracy. Moreover, I undertook the challenge of mastering a repertoire of over 20 custom beverages featured on the menu, seamlessly blending creativity with precision to deliver a memorable culinary experience. Collaborating with neighboring businesses, I strategically forged partnerships aimed at mutually amplifying customer traffic and engagement, thereby fostering a vibrant local ecosystem to the benefit of both establishments.
2022 - 2022
Consumer Insights Intern (Summer) | Johnsonville LLC
In my role, I meticulously crafted Excel files with a keen eye for user-centric design, streamlining data retrieval and analysis processes to ensure an intuitive and efficient experience. Leveraging advanced data analytics proficiency, I transformed sprawling datasets into coherent narratives and compelling insights, empowering stakeholders with invaluable information to drive successful outcomes. Presenting these findings to sales and marketing teams, I facilitated informed decision-making processes with clarity and precision. Additionally, I represented Johnsonville as a brand ambassador at Summerfest, effectively promoting the brand's message and values to a diverse audience. Throughout my tenure, I exhibited a relentless eagerness to learn and grow, collaborating seamlessly with colleagues across all organizational levels to foster a culture of continuous improvement and innovation.
2021 - Present
Student Intern | RunMadtown
Secured memberships through persuasive marketing proposals presented to ten distinct local businesses, I effectively positioned myself as a valuable asset in enhancing their marketing strategies. Spearheading marketing initiatives for numerous businesses in the campus vicinity, I employed digital media and business promotions while maintaining proactive communication with owners and staff to ensure alignment with organizational goals. Furthermore, my commitment extended to collaborating with RunMadtown, engaging in weekly meetings and generating regular social media content to bolster the organization's visibility and engagement. In addition, I played a pivotal role in driving race registration by devising innovative in-person advertising tactics and conceptualizing promotional strategies to attract participants.
2023- Present
Student Intern | Textile Arts Center
During my tenure as a student intern at the Textile Arts Center in Madison, I undertook a multifaceted approach to enhance the organization's online presence and community outreach. At the forefront of my initiatives was the redesign of the center's website, where I seamlessly blended aesthetic appeal with intuitive navigation to elevate user experience and engagement. Leveraging my proactive communication skills, I reached out to companies featured on our resource page, fostering cross-referencing opportunities that enriched both their visibility and our network. Moreover, recognizing the significance of bridging the gap between the center and the student community, I orchestrated a series of events aimed at cultivating meaningful connections and fostering collaboration. Through strategic planning and innovative execution, I catalyzed synergies between the business and campus realms, positioning the Textile Arts Center as a vibrant hub for creative exchange and community engagement.
VP of Marketing | Delta Sigma Pi
2021- Present
In my tenure within the fraternity, I seamlessly melded strategic social media management with a dedication to embodying our core values. As the steward of our organization's online presence, I orchestrated a dynamic social media strategy across platforms like Instagram, TikTok, and our website, leveraging engaging content and advanced graphic design skills honed through platforms like Canva to amplify our fraternity's values and mission. Moreover, as a General Member, I distinguished myself among over 100 peers, securing my position through exemplary interview performance and a distinguished resume. Committed to upholding professionalism, service, diversity, and brotherhood, I actively participated in various events, fundraisers, and business case competitions, securing prizes and exclusive networking opportunities with industry leaders such as Procter and Gamble. Additionally, my leadership aspirations led me to run for and contribute to various executive roles within the fraternity, collaborating closely with a diverse cohort of over 100 brothers, demonstrating adept communication and organizational prowess. Beyond fraternity commitments, my dedication to community service extended to volunteering at events like the Polar Plunge and Madison clean-up, embodying a holistic approach to leadership and service within both the fraternity and the broader Madison community.
2023- Present
Financial Director | The Issue
In my role within the fashion magazine, I showcased a multifaceted skill set, marked by strategic acumen and meticulous attention to detail. Spearheading the administrative front, I navigated the intricacies of financial management, from pioneering the establishment of the group's inaugural bank account through strategic acquisition of TIN and EIN, to maintaining meticulous accounting records and crafting actionable plans for future fund management. My creative prowess shone through in crafting compelling articles and curating magazine content that captivated readership, reflecting an innate ability to engage and inspire audiences. Furthermore, my analytical aptitude drove the generation of insightful reports to assess and optimize internal operating systems, fostering continuous improvement and efficiency. Adept at relationship-building, I played a pivotal role in fundraising initiatives, securing donations through strategic vendor outreach and event assistance, thereby contributing to the magazine's financial sustainability and growth trajectory.
2023-2023
Marketing Operations Intern (Summer) | Bemis Manufacturing
TBA
Education
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2021 - Present
University of Wisconsin Madsion
Major: Consumer Behavior and Marketplace Studies
Certificate: Entrepreneurship and digital media anayltics
At the University of Wisconsin-Madison, I am pursuing a Bachelor of Science degree with a focus on Consumer Behavior and Marketplace Studies, complemented by a Certificate in Entrepreneurship and Digital Media Analytics, anticipating graduation in May 2025. My academic journey is underscored by a robust GPA of 3.548, reflecting my dedication to scholarly excellence. Beyond the classroom, I am deeply immersed in the vibrant fabric of campus life, actively engaging in various extracurricular activities and initiatives. From involvement in student organizations to participation in community events, I am committed to fostering a dynamic and enriching environment both within and beyond the university walls.
2017 - 2021
Sheboygan North High School Graduated with Honors
Graduating with honors from high school, I embarked on a journey marked by active engagement and impactful leadership roles. As a Marketing Specialist for the Yearbook Staff in Sheboygan, Wisconsin, from September 2018 to June 2020, I forged partnerships with local businesses, managed financial transactions, and elevated the visual appeal of the yearbook through premium senior ads. Concurrently, serving as President and Vice President of the Student Council from September 2019 to June 2021, I orchestrated captivating prom and homecoming festivities, delivered a distinguished graduation speech to the city, and fostered community ties through impactful events. Additionally, as Synchronized Swimming Head for EXPO from September 2020 to June 2021, I conceptualized intricate routines, mentored peers, and designed thematic swimsuits. Similarly, as Captain of the Drumline from September 2018 to June 2021, I elevated team visibility, crafted dynamic choreography, and composed original music, enriching performances. Furthermore, as Blood Drive Head from September 2019 to June 2021, I organized successful blood drives, collaborated with the American Red Cross, and implemented marketing initiatives. Lastly, as a Varsity Golfer from September 2018 to June 2020, I demonstrated consistent dedication, secured conference accolades, and fostered a vibrant team culture characterized by camaraderie and enjoyment. Throughout these endeavors, I showcased exemplary leadership, organizational prowess, and a commitment to excellence, leaving a lasting impact on both my school community and beyond.
Skills and Expertise
I have acquired certifications in a diverse array of tools and platforms, each tailored to enhance my proficiency and versatility across various domains.
Holding certifications in Microsoft Excel and Google Advanced Analytics reflects my commitment to harnessing data-driven insights and analytical prowess to drive informed decision-making. Proficiency in Canva and Office 365 underscores my adeptness in creative design and productivity software, essential for crafting visually appealing content and optimizing workflow efficiency. Moreover, certifications in Fashion, Circana Data, Lucy AI, NPD, and Culinary Tides demonstrate my specialized expertise in industry-specific tools and methodologies, facilitating nuanced understanding and strategic insight within respective fields.
Beyond certifications, my continuous pursuit of learning is evidenced by my proactive approach to acquiring new skills and knowledge, fueled by an insatiable curiosity and dedication to personal and professional growth. This commitment underscores my readiness to embrace emerging technologies and methodologies, ensuring that I remain at the forefront of innovation and excellence in my endeavors.